Simon Sinek is a genius, as far as I'm concerned. He didn't invent the idea of "Why", but he sure did go a long way in making it an idea that should be first and formost in every leader's minds.
According to Sinek, great leaders inspire action because they understand that
People don't buy what you do, they buy why you do it...What you do simply serves as the proof of what you believe.
Now, in the Church World, we're not really about "buying and selling" and I know that language makes some people queazy. I'm certainly queazy about it, which is why I devoted a lot of time to dismantling the "Church should be run like a Business" mentality in Open Source Church. But Sinek's point is not about commerce, it's about inspiration.
Take a look at this TED talk that he gave a few years ago (embedded below), and pay close attention, starting around 15:15. He begins to share about Dr. MLK, Jr. The money quote?
And, by the way, he gave the "I Have a Dream" speech, not the "I Have a Plan" speech.
At the SoMA, here's what we believe: Presbyterians in the Midwest want to do a lot of amazing and risky things for the sake of the Kingdom. We want to help them do it.
That's our "Why." That's why we get up every day and do what we do.
Do you know your why?